Heading into the week of the PGA Show, the National Golf Foundation has released its latest list of the Top 100 businesses in golf, a deep dive into a diverse group of leading companies, organizations and associations that span a multitude of verticals within the $84 billion golf industry.
The annual PGA Merchandise Show is the annual gathering when more than 1,200 exhibitors and over 40,000 industry professionals gather at Orlando’s Orange County Convention Center for an event that’s called the major of golf business.
Among those new to this year’s list are an online retailer that made $33 million last year primarily on the sales of customized golf balls (Golfballs.com), an industry leader in course branded mobile golf app software (Gallus Golf), a pioneer in lightning prediction and warning systems (Thor Guard), and an international media company that started the on-demand global video streaming service GolfTV and has established partnerships with the PGA TOUR and Tiger Woods (Discovery Golf).
Called the NGF GOLF 100, the biennial list – not a ranking – celebrates a wide range of the successful and prominent golf companies and organizations that golfers know, not to mention a host of brands and businesses that might be relative unknowns to those who don’t work in the golf industry.
“We have a unique perspective on category leadership and innovation given our extensive study, support and direct involvement with companies in every corner of the golf business,” said NGF Chief Business Officer Greg Nathan. “This is our way to recognize those who enhance golf courses, the environment and the experience for golfers. I’m biased, but golf is the greatest game and the greatest business, so let’s celebrate it.”
Media and Technology
GOLFZON is a global leader in the golf simulator industry, with 30,000 simulators in 62 countries worldwide. The company’s growth has been explosive since it was established in South Korea in 2000.
Today, 55 million rounds of golf are played annually on GOLFZON simulators, an average of 150,000 daily, and 356 amateur tournaments are played every day by the more than 2.5 million online members. Proving the reliability and quality of GOLFZON’s state-of-the-art technology, the Men’s and Women’s GTOUR Championships — simulated tournaments — are broadcast live in Korea and Japan
GOLFZON Chairman Kim Young Chan started GOLFZON as a small venture company specializing in golf simulators that has developed into a large contributor to golf industry growth in South Korea.
GOLFZON has sought to overcome the entry barrier to golf and expand the number of golfers under the corporate philosophy, “making golf enjoyable for everyone,” believing that golf should be no longer exclusive for the upper class. With a simulation-based business model consisting of golf, IT and culture, GOLFZON has the largest market share in the global golf simulator business.
In 2016, GOLFZON expanded its focus to the United States market, establishing headquarters in Virginia and targeting the Northeast U.S. for its initial sales efforts. The following year, GOLFZON’s chairman was selected as one of the world’s top 10 golf innovators and the company formed partnerships with the National Golf Course Owners Association and the Metropolitan Golf Association.
GOLFZON’s simulators have made the playing of indoor “screen golf” a sensation in South Korea, where access to green-grass courses is limited. Young people are flocking to the game, and GOLFZON cafés have become social hubs and after-hours meeting points for workers of all ages.
Article credits: https://www.thengfq.com/company/golfzon/